Great Minds Discuss Ideas. Average Minds Discuss Events. Small Minds Discuss People. But, before we can engage in any worthwhile discussion of ideas, we need to set some rules. We need to agree on a few things. Or do we disagree already?
Can a book be turned into a bestseller just by changing title without any change in content ? This example has seem to have to done it, or is it just a marketers folk-lore on internet?